Behind the scenes

My mission is to help entrepreneurs build their empires. But how did it become my vocation? There is a story to it.

a passion to decode

When I graduated from university, my dream was to become a news journalist. I lived in Finland and dreamt of a career as a foreign correspondent in a French speaking country. In many ways, that is where I am now, 15 years later.

After graduation, my master’s in social sciences in hand, I found myself working in magazines. Weeklies, monthlies, bi-monthlies; general, specialised, lifestyle, societal issues; I had it all covered. I loved specialising in well-being, nutrition, working life, psychology and finance. I found my passion in writing and editing articles and turning complex topics into engaging and interesting texts. It was and still is where I feel at home.

I also tried my wings on the corporate side in a press agency job, where I learned how to manage multi-stakeholder projects, budgets, and teams of freelancers. The exhilaration of getting to know a new client was followed by the detecive work of understanding their goals and finding the best ways to reach and exceed them.

There’s quite nothing as rewarding as seeing your client’s project getting the press coverage it deserves or learning how  a website rebranding has skyrocketed their lead generation.

Still, during those professionally fulfilling years, there was a nagging feeling that kept me in its grip. As if I wasn’t really in the right place. As if I could be doing something more. Making a bigger impact.

It took me over 10 years, moving abroad and getting married, becoming a mum and reconsidering my priorities, until I was ready to admit that I needed a change. When I took  the step and launched my own business, I finally started feeling that I’m exactly where I want to be in the world.

I use my feature writing skills, my quick wit, and personal writing style to create content that my clients need to turn their vision into a reality. 

I take my strategic experience gained by working with big companies and apply the lessons learned to help small businesses structure their communication and get big results with limited resources.

And, though I am not officially a foreign correspondent, I do the same kind of thing: decrypt foreign worlds and make them easily understandable for others. Break complicated issues into pieces that are small enough for the reader to digest. And I do get to put my foreign language skills in use on a daily basis, working with both French and English speaking clients.

This is my new vocation: Take bits and pieces from all of my experience and use that to help you get your message across and make the impact you want to make in the world.

Which would help you more: a solid strategy or creative copy?

Let’s figure out your next step together.

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