When something unexpected happens – your store closes or events are cancelled – it does not have to hurt your client relationships. There is a way to turn an unpleasant situation into a win for everyone.

Listen to the Part 2 now or download it below.

Communication during a crisis is not easy. You don’t know what is going on or what will happen – or maybe you just feel like crawling under the blankets and coming out only once this has passed. While this might feel tempting, it’s probably not the best move. So if you have not listened to the first part of the series yet, hop over here and start from there.

In this second part we still cover communicating about unpleasant situations. How to let people know your shop is closed, events cancelled, and that you don’t know when these will be back on?

These situations are complicated because you have to let your clients down. But there is a way of doing that which 

  1. Makes your client, if not happy, at least content
  2. Allows you to nurture your relationship with your customers and turn this horrible situation into a win for the both of you

Start listening or download the audio for a later use (the download opens in a new tab. Then, just left-click the audio bar and choose “Download”). And don’t forget to download the action-packed tip sheet and start taking action!

As always, we are happy to answer any questions you might have either below, via email or on social media. Keep them coming!

In the next part, we will talk about how to balance your communication between other topics. You have all the right to talk about other topics too during a pandemic but there’s an art to doing it with style.

Stay tuned!

Did you miss the first part? Check it out!

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