by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
by Pauliina Rasi | Apr 23, 2020 | Comms, Content Creation
How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...
by Pauliina Rasi | Apr 16, 2020 | Comms, Entrepreneurship
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions. 1 Having a lifestyle blog is very different than having a blog for your company There was a time when blogging literally exploded. All of a sudden,...
by Pauliina Rasi | Apr 8, 2020 | Comms, Comms Cure to Covid-19
Your 4-step plan to move on after a crisis & the best practices to take with you. Listen to the fourth part of “The Comms Cure to Covid-19” below. We’ve all seen this happening: when the pandemic grew bigger and came closer, the flood of information stormed in....
by Pauliina Rasi | Apr 2, 2020 | Comms, Comms Cure to Covid-19
How to continue selling during a crisis? Are promotions allowed? These and other common questions on crisis communication answered. Welcome back to Part 3 of “The Comms Cure for Covid-19”. Listen to the audio guide below or download it for later. (Download opens in a...
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