How to continue selling during a crisis? Are promotions allowed? These and other common questions on crisis communication answered.
Welcome back to Part 3 of “The Comms Cure for Covid-19”. Listen to the audio guide below or download it for later. (Download opens in a new tab. Click on “Download”, and on the new tab, left-click on the audio file and save the file.)
Communicating about negative effects is a form of art, but talking about positive things during hard times is not easy either! Many entrepreneurs find themselves wondering if they still have the right to keep selling and promoting their products when the world around us is changing so drastically.
And if you don’t want to promote, then how can you remind your followers that you still exist? After all, your audience might need your products and services more than ever.
In this episode, you will learn:
- Why you can – and should – keep talking about your products and services
- The bulletproof strategy to make sure your campaigns are respectful
- What to say when your business is struggling instead of blooming
Give this episode a listen and don’t forget to download the tip sheet above – it has the best and most actionable practices to employ.