April, 2021 - Pauliina Rasi Communications

Call-to-Actions: Everything You Need to Know

by Pauliina Rasi | Apr 22, 2021 | Comms, Content Creation

What is a Call-to-Action, why do you absolutely need one and how to draft a perfect one? These and five other questions answered about CTA’s What is a CTA? CTA is an acronym for Call-To-Action. Call-to-Action is that part of your content – blog post, podcast,...

The Sign That Your Marketing Relies Too Heavily on Social Media (And How to Fix That)

by Pauliina Rasi | Apr 8, 2021 | Comms, Content Creation, Strategy

Social media is an important and powerful tool of communication – but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project...