by Pauliina Rasi | Jun 3, 2020 | Comms, Productivity
Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility. Do you know what is the most common mistake I see beginning entrepreneurs make, when it comes to...
by Pauliina Rasi | May 20, 2020 | Uncategorized
Draft a media kit that supports your story and piques the media’s interest. I know, I know, just last week I argued that you should not waste your time on writing and sending press releases. And I have not changed my mind! While your chances to be noticed by the media...
by Pauliina Rasi | May 14, 2020 | Entrepreneurship, My Story
Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business. Wow, what a ride these last eight weeks have been! On one hand, the time seems to have flown past me – and on the other hand the beginning of...
by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
by Pauliina Rasi | Apr 23, 2020 | Comms, My Story
How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...
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