Media Kit ABC for Small Business Owners

Media Kit ABC for Small Business Owners

Draft a media kit that supports your story and piques the media’s interest. I know, I know, just last week I argued that you should not waste your time on writing and sending press releases. And I have not changed my mind! While your chances to be noticed by the media...
Turn any text into a story

Turn any text into a story

How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...

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