Pauliina With 2 “I”s
D-I-Y communications for
start-ups and solopreneurs
Media Kit ABC for Small Business Owners
Draft a media kit that supports your story and piques the media’s interest.
How coronavirus enhanced my life as an entrepreneur
Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business.
Why you shouldn’t waste your time on a press release (and what to do instead)
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead.
Turn any text into a story
How to transform any piece of text into a compelling story your reader cannot quit?
You need one! + 4 other things you must know about blogging
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions.
The art of moving on after a crisis
Your 4-step plan to move on after a crisis & the best practices to take with you.
Crisis communication FAQ
How to continue selling during a crisis? Are promotions allowed? These and other common questions on crisis communication answered.
How to turn bad news into a win?
When something unexpected happens – your store closes or events are cancelled – it does not have to hurt your client relationships. There is a way to turn an unpleasant situation into a win for everyone.
Hi! I'm pauliina
Welcome to my blog! Here I share my best tips and tools that allow business owners to take their communications to the next level.
Downloadable content
