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Pauliina With 2 “I”s

impactful communication for
small businesses with mighty missions

5 Books about Writing You Need to Read

by Pauliina Rasi | Jul 28, 2021 | Content, Entrepreneurship

These beautifully crafted books about writing improve your content creation skills and lift you up to the flow state.

5-Day Repurpose Plan that Speaks to Your Ideal Audience

by Pauliina Rasi | Jul 14, 2021 | Content, Quick fixes

Create content for a whole week in only half an hour, with the help of this 5-day repurpose plan. How to create more content quickly? Many entrepreneurs create fantastic content but then only use it once or maybe twice. When you have amazing content that reflects your...

Leverage This Summer to Amplify Your Communication

by Pauliina Rasi | Jun 30, 2021 | Analytics, Content, Strategy

Does your business slow down in the summer? Grab the opportunity to plan and create content that rocks the rest of the year.

The Art of Selling Through a Blog

by Pauliina Rasi | Jun 16, 2021 | Comms, Content

There is an art to selling through a blog – and we can learn a lot about it from the American retail giant Target.

2-step Formula to Create a Message that Resonates

by Guest Writer | Jun 2, 2021 | Guest Post

How do you craft a presentation that grabs your audience’s attention and captivates them until your very last word? Public speaking coach shares her proven 2-step formula to creating a presentation that resonates.

12 tips for successful communication for small businesses

by Pauliina Rasi | May 19, 2021 | Comms, Content, Entrepreneurship

Learn from the best and implement these 12 tips from successful small business owners.

Does your value proposition bore your audience?

by Pauliina Rasi | May 5, 2021 | Comms, Content

Value proposition is the cornerstone of your business communication. How to create one and use it as a tool to create intriguing content that builds businesses?

Call-to-Actions: Everything You Need to Know

by Pauliina Rasi | Apr 22, 2021 | Comms, Content

What is a Call-to-Action, why do you absolutely need one and how to draft a perfect one? These and five other questions answered about CTA’s What is a CTA? CTA is an acronym for Call-To-Action. Call-to-Action is that part of your content - blog post, podcast, social...

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welcome! i'm pauliina

Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!