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Pauliina With 2 “I”s
impactful communication for
small businesses with mighty missions
The art of moving on after a crisis
Your 4-step plan to move on after a crisis & the best practices to take with you.
Crisis communication FAQ
How to continue selling during a crisis? Are promotions allowed? These and other common questions on crisis communication answered.
How to turn bad news into a win?
When something unexpected happens – your store closes or events are cancelled – it does not have to hurt your client relationships. There is a way to turn an unpleasant situation into a win for everyone.
Crisis Communication 101 for Small Businesses
How to communicate about Covid-19 – or just coronavirus among family and friends – to keep your clients posted and your business flourishing? New content series is here!
6 steps to write the perfect About Me page
Do you ever read other businesses’ About Me pages and just turn green with envy because they are so great? With these 6 simple steps you can perfect your own page as well!
Why you need a newsletter and how to start it (the easy way)
Every entrepreneur should have a newsletter. Here’s why – and how to get started.
5 questions I ask myself at the beginning of the year
These five questions help me create my strategy for the next 12 months – in 1 day!
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them.