Pauliina With 2 “I”s

impactful communication for
small businesses with mighty missions

6 books that will re-energise your brain in summer heat

by Pauliina Rasi | Jul 29, 2020 | Entrepreneurship, Productivity

Looking for something to read in the sun that still stimulates your brain? These six books are on the top of my reading list, some of them for the second time.

5 proven strategies to make sure everyone reads your blog article

by Pauliina Rasi | Jun 11, 2020 | Comms, Entrepreneurship

If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention!

Five matches made in heaven – for your Social Media

by Pauliina Rasi | Jun 3, 2020 | Comms, Productivity

Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility.

Media Kit ABC for Small Business Owners

by Pauliina Rasi | May 20, 2020 | Comms

Draft a media kit that supports your story and piques the media’s interest.

How coronavirus enhanced my life as an entrepreneur

by Pauliina Rasi | May 14, 2020 | Entrepreneurship, Productivity

Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business.

Why you shouldn’t waste your time on a press release (and what to do instead)

by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship

Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead.

Turn any text into a story

by Pauliina Rasi | Apr 23, 2020 | Comms, Content Creation

How to transform any piece of text into a compelling story your reader cannot quit?

You need one! + 4 other things you must know about blogging

by Pauliina Rasi | Apr 16, 2020 | Comms, Entrepreneurship

Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions.

welcome! i'm pauliina

Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!