Pauliina With 2 “I”s
impactful communication for
small businesses with mighty missions
Crisis communication FAQ
How to continue selling during a crisis? Are promotions allowed? These and other common questions on crisis communication answered.
How to turn bad news into a win?
When something unexpected happens – your store closes or events are cancelled – it does not have to hurt your client relationships. There is a way to turn an unpleasant situation into a win for everyone.
Crisis Communication 101 for Small Businesses
How to communicate about Covid-19 – or just coronavirus among family and friends – to keep your clients posted and your business flourishing? New content series is here!
6 steps to write (and re-write) the perfect About Me page
Do you ever read other businesses’ About Me pages and just turn green with envy because they are so great? With these 6 simple steps you can perfect your own page as well!
Why you need a newsletter and how to start it (the easy way)
Every entrepreneur should have a newsletter. Here’s why – and how to get started.
5 questions I ask myself at the beginning of the year
These five questions help me create my strategy for the next 12 months – in 1 day!
4 things every new entrepreneur should know about communication
There are 4 very common mistakes most entrepreneurs make when starting to tell the world about their company. Find out how you can avoid them.
How to choose your social media channels?
You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company.