Pauliina with 2 “I”s

Impactful Communication for Small Businesses with Mighty Missions

5 proven strategies to make sure everyone reads your blog article

by Pauliina Rasi | Jun 11, 2020 | Comms, Entrepreneurship

If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention!

Five matches made in heaven – for your Social Media

by Pauliina Rasi | Jun 3, 2020 | Comms, Productivity

Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility.

Media Kit ABC for Small Business Owners

by Pauliina Rasi | May 20, 2020 | Comms

Draft a media kit that supports your story and piques the media’s interest.

How coronavirus enhanced my life as an entrepreneur

by Pauliina Rasi | May 14, 2020 | Entrepreneurship, Productivity

Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business.

Why you shouldn’t waste your time on a press release (and what to do instead)

by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship

Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead.

Turn any text into a story

by Pauliina Rasi | Apr 23, 2020 | Comms, Content Creation

How to transform any piece of text into a compelling story your reader cannot quit?

You need one! + 4 other things you must know about blogging

by Pauliina Rasi | Apr 16, 2020 | Comms, Entrepreneurship

Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions.

The art of moving on after a crisis

by Pauliina Rasi | Apr 8, 2020 | Comms, Comms Cure to Covid-19

Your 4-step plan to move on after a crisis & the best practices to take with you.

Blog on Effective Communication and Content by Pauliina Rasi, Pauliina with 2 Is

welcome! i'm pauliina

Here, on the blog, I share practical tips and actionable strategies for entrepreneurs who want to reach their dream audience and grow their business through quality content. Let’s dive in!