by Thabile Ngomane | Jun 11, 2020 | Comms, Entrepreneurship
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention! The first sentence of any text is the critical one! You only have 2,7 seconds to catch your reader’s attention or they’re gone. Talk about not...
by Pauliina Rasi | Jun 3, 2020 | Comms, Productivity
Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility. Do you know what is the most common mistake I see beginning entrepreneurs make, when it comes to...
by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
by Pauliina Rasi | Apr 23, 2020 | Comms, My Story
How to transform any piece of text into a compelling story your reader cannot quit? When I was young, my parents subscribed to Reader’s Digest. It was an annual gift from my grandmother to my father, even though I am not sure if I ever saw my father reading it. But I...
by Pauliina Rasi | Apr 16, 2020 | Comms, Entrepreneurship
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions. 1 Having a lifestyle blog is very different than having a blog for your company There was a time when blogging literally exploded. All of a sudden,...
by Pauliina Rasi | Apr 8, 2020 | Comms, Comms Cure to Covid-19
Your 4-step plan to move on after a crisis & the best practices to take with you. Listen to the fourth part of “The Comms Cure to Covid-19” below. We’ve all seen this happening: when the pandemic grew bigger and came closer, the flood of information stormed in....
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