by Pauliina Rasi | Sep 10, 2020 | Comms, Entrepreneurship
Ugh, it’s ideation time again and my wheels turn empty. Try this proven method that fills your editorial calendar with ideas your audience will love. “Nothing comes to my mind!” “Everything’s already been said by someone else, and they’ve said it better!” “No-one is...
by Pauliina Rasi | Aug 27, 2020 | Comms, Entrepreneurship
What only takes around 30 minutes to create but saves you hours every week? A content plan! Time to sit down and draft the social media caption of the day. What would I write about…? Nothing comes to mind, and I haven’t published anything for a week! Okay, let’s just...
by Pauliina Rasi | Aug 12, 2020 | Comms, Entrepreneurship
Sharing your products and services should be a part of your content mix. With these 9 ideas you can do it without sounding like a salesperson. Personal and professional content creation have one important difference. Do you know what it is? Your business content...
by Pauliina Rasi | Jun 11, 2020 | Comms, Entrepreneurship
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention! The first sentence of any text is the critical one! You only have 2,7 seconds to catch your reader’s attention or they’re gone. Talk about not...
by Pauliina Rasi | Jun 3, 2020 | Comms, Productivity
Focus on one or two social media channels instead of juggling all of them at the same time. Choose well – and pair them up well to boost your visibility. Do you know what is the most common mistake I see beginning entrepreneurs make, when it comes to...
by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
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