by Pauliina Rasi | Jun 22, 2022 | Comms, Social Media, Strategy
Conducting Social Media Audits for small businesses and teams taught me three trends of content marketing. When I set out to conduct Digital Presence Audits at the end of last year, I planned to run a seasonal campaign to help small businesses and teams to refresh and...
by Pauliina Rasi | May 11, 2022 | Comms, Social Media, Strategy
Does your company message get lost in social media? This quick 6-point list helps you correct the course and capture your audience’s attention. When was the last time you audited your business’ social media presence? If your answer sails between “Never”, “It’s been a...
by Pauliina Rasi | Apr 27, 2022 | Comms, Website
What sets apart great business websites from good ones? Upgrade these five things on your website copy and make your website 100 % better – in only a couple of hours. Over half of entrepreneurs and business owners want to write their website copy...
by Pauliina Rasi | Apr 13, 2022 | Comms, Strategy
Content can improve – or destroy – internal communication, employee morale and company profitability. Which one is happening in your business? What do content creation and food delivery have in common? On the surface, it seems like not much, but if you saw...
by Pauliina Rasi | Feb 2, 2022 | Comms, Content Creation
How to have someone else write for your business – even better than you would? Start with these 6 easy steps. Could someone else write for your business? Would an outsider be able to translate your team’s ideas into blog articles or videos? Capture your tone of...
by Pauliina Rasi | Jan 5, 2022 | Comms, Content Creation
Are you making communication resolutions for the new year? Pick your favourites from this list! New Year’s Resolutions divide people: Some of us jump on this chance to tell ourselves that the new year will be the best one yet, and seize the opportunity to strive to be...
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