by Pauliina Rasi | Sep 8, 2021 | Comms, Content, Strategy
Guest blogging: waste of space and time or a precious way to build thought-leadership and brand recognition? Let the debate begin. Guest blogging’s fans defend the act as an affordable way to improve website SEO, boost brand recognition and grow the audience. Critics,...
by Pauliina Rasi | Jun 16, 2021 | Comms, Content
There is an art to selling through a blog – and we can learn a lot about it from the American retail giant Target. Blogs are one of the most popular content marketing channels, and for a good reason: It’s easy and quick to set up and requires relatively little...
by Pauliina Rasi | May 19, 2021 | Comms, Content, Entrepreneurship
Learn from the best and implement these 12 tips from successful small business owners. Communication and content strategies that work for small businesses are not always easy to find. What works for big businesses doesn’t always bring great results for...
by Pauliina Rasi | May 5, 2021 | Comms, Content
Value proposition is the cornerstone of your business communication. How to create one and use it as a tool to create intriguing content that builds businesses? How clear is your value proposition? If you’ve been in business for a while, you probably have a strong...
by Pauliina Rasi | Apr 22, 2021 | Comms, Content
What is a Call-to-Action, why do you absolutely need one and how to draft a perfect one? These and five other questions answered about CTA’s What is a CTA? CTA is an acronym for Call-To-Action. Call-to-Action is that part of your content – blog post, podcast,...
by Pauliina Rasi | Apr 8, 2021 | Comms, Content, Strategy
Social media is an important and powerful tool of communication – but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project...
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