You shouldn’t be present on all social channels. Here’s how to choose one(s) that are perfect for just you and your company. Last week we started talking about strategy and how to decide where to be present. What did you decide? Now we’ll have a look...
If you have a small team – or you’re a one (wo)man show, you need to be strategic about your communications resources. But how do you choose what to do and what not to do? This is one of the most frequently asked questions I get when discussing strategy...
Good job, your text is done! After publishing, you should take these five steps to make sure as many people as possible see your masterpiece. We are coming to an end with our Become a Word Wizard series. During these last few months together, we’ve covered choosing...
Running out of content ideas? Download my brand new checklist with 10 content ideas for your blog. A while back we discussed how hard it can be sometimes to create content consistently. To come up with new, fresh ideas every month, week and day. If your ideas...
Writing a blog post takes a lot of work. Once you’re done, transform your post into 6 other pieces of content to share with your followers. Good job, your text is done! After all the hard work you’ve put into your text, it would be a shame to leave it there. With a...
There are times when the best writing comes from somebody else’s pen. But asking for help can be difficult! Here are 8 questions and answers that can help to find the perfect copywriter for you and to manage the process elegantly. Last week, we discussed if hiring a...
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