The Art of Selling Through a Blog

The Art of Selling Through a Blog

There is an art to selling through a blog – and we can learn a lot about it from the American retail giant Target. Blogs are one of the most popular content marketing channels, and for a good reason: It’s easy and quick to set up and requires relatively little...
Does your value proposition bore your audience?

Does your value proposition bore your audience?

Value proposition is the cornerstone of your business communication. How to create one and use it as a tool to create intriguing content that builds businesses? How clear is your value proposition? If you’ve been in business for a while, you probably have a strong...

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