by Thabile Ngomane | Jun 11, 2020 | Comms, Entrepreneurship
If you want people to read your blogs, polish your first lines. Here are five strategies to grab your readers’ attention! The first sentence of any text is the critical one! You only have 2,7 seconds to catch your reader’s attention or they’re gone. Talk about not...
by Pauliina Rasi | May 14, 2020 | Entrepreneurship, My Story
Coronavirus turned almost everything upside down in spring 2020. But it had four major positive effects on my business. Wow, what a ride these last eight weeks have been! On one hand, the time seems to have flown past me – and on the other hand the beginning of...
by Pauliina Rasi | Apr 30, 2020 | Comms, Entrepreneurship
Press releases are rarely the best outreach strategy for fresh companies. Here’s what you should be spending your time on instead. “Could you write a press release for us? We would like to be featured in the media.” Many fresh businesses share this wish with me...
by Pauliina Rasi | Apr 16, 2020 | Comms, Entrepreneurship
Why do you need a business blog and how to get started? Our new blogging guide answers the most common questions. 1 Having a lifestyle blog is very different than having a blog for your company There was a time when blogging literally exploded. All of a sudden,...
by Pauliina Rasi | Jan 21, 2020 | Comms, Entrepreneurship
Every entrepreneur should have a newsletter. Here’s why – and how to get started. When I start talking with other entrepreneurs about newsletters, there are two reactions I often get. Number 1: Their eyes glaze and their gaze starts to wonder. They may not...
by Pauliina Rasi | Jan 15, 2020 | Entrepreneurship, Productivity
These five questions help me create my strategy for the next 12 months – in 1 day! Happy new year, everyone! I know I’ve talked about this before: I like beginnings and new starts, and the first week of January is of course unique in that regard. But being an...
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