by Pauliina Rasi | May 25, 2022 | Social Media, Strategy, Website
Audit your company’s digital presence by following this 10-step plan. How to conduct a digital presence audit for your business? In the previous parts of this Digital Presence Audit series, we’ve taken a look at clarifying your website and building a strong...
by Pauliina Rasi | May 11, 2022 | Comms, Social Media, Strategy
Does your company message get lost in social media? This quick 6-point list helps you correct the course and capture your audience’s attention. When was the last time you audited your business’ social media presence? If your answer sails between “Never”, “It’s been a...
by Pauliina Rasi | Mar 2, 2022 | Newsletter, Strategy
Newsletters are the cornerstone of effective content marketing. These successful brands each use their newsletter differently – yet successfully – to gain new clients and make old ones come back. Learn from them! Newsletters are a powerful content...
by Pauliina Rasi | Dec 15, 2021 | Content Creation, Strategy
B2B and B2C copywriting are much closer to one another than you might think. Here are four reasons why. “I hired a copywriter without checking if he was specialised in B2B writing”, confessed a fellow entrepreneur to me recently. “It didn’t go well”, she...
by Pauliina Rasi | Oct 6, 2021 | Content Creation, Strategy
Even small businesses and communication teams – especially those – need content campaigns. Plan a content campaign that makes clients line up behind your door. Content campaign. Sounds good, but do I really need one? These words, more or less, were...
by Pauliina Rasi | Sep 8, 2021 | Comms, Content Creation, Strategy
Guest blogging: waste of space and time or a precious way to build thought-leadership and brand recognition? Let the debate begin. Guest blogging’s fans defend the act as an affordable way to improve website SEO, boost brand recognition and grow the audience. Critics,...
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