by Pauliina Rasi | Oct 6, 2021 | Content Creation, Strategy
Even small businesses and communication teams – especially those – need content campaigns. Plan a content campaign that makes clients line up behind your door. Content campaign. Sounds good, but do I really need one? These words, more or less, were...
by Pauliina Rasi | Sep 8, 2021 | Comms, Content Creation, Strategy
Guest blogging: waste of space and time or a precious way to build thought-leadership and brand recognition? Let the debate begin. Guest blogging’s fans defend the act as an affordable way to improve website SEO, boost brand recognition and grow the audience. Critics,...
by Pauliina Rasi | Jun 30, 2021 | Analytics, Content Creation, Strategy
Does your business slow down in the summer? Grab the opportunity to plan and create content that rocks the rest of the year. “Should I pause my content creation for the summer?” a client asked me. “Many of my clients are on holiday anyway, and it seems like the...
by Pauliina Rasi | Apr 8, 2021 | Comms, Content Creation, Strategy
Social media is an important and powerful tool of communication – but not always the best one for small businesses. This is how you know if social media is carrying too much weight on your marketing and what to do instead. What was the first marketing project...
by Pauliina Rasi | Mar 24, 2021 | Comms, Entrepreneurship, Strategy
Are you making one of these common – but very fixable – mistakes in your content creation? Content marketing is a great asset for small businesses: easy to get started, affordable to create, and brings your personality forward. Too often though, when...
by Pauliina Rasi | Mar 12, 2021 | Content Creation, Strategy, Website
Create a professional website with these six elements you absolutely need. Creating a website and setting up a few social media platforms are usually the first steps when launching a new business. When working on a tight budget, many business owners set to the...
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