basics of the strategy

every company needs a communications strategy. Here’s how to create one that actually saves you time.

Welcome to the second part of “Easy Impact Communication” – a tailor-made content series for entrepreneurs just like yourself. Last week, we covered some common mistakes many entrepreneurs make with their communications.

Missed the first part? 

One of the most common mistakes is trying to be present everywhere: to start a blog and podcast, create a company profile on Facebook and Instagram and of course on Twitter. And what was the name of that new platform again…?

But being present everywhere is hard, especially if you don’t have a communications department or even a dedicated communications specialist. Most often in start-ups, the person who handles communications handles a lot of other stuff on the side, as well. 

So the key is in defining a strategy. Communications strategy could sound like a fancy, polished document, drafted in corporate office buildings by dozens of comms executives. 

In reality, it can be one or two pages of text in Google Docs. You can even draft the first version on sticky notes, if you like.

Next time, we’ll talk about how data can help you deliver your message and how to start gathering it from day one. Stay tuned!

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