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The businesses I’ve helped grow

portfolio – Blogs & websites

PROJECT

Blog article to build brand awareness and improve conversion

CLIENT

ESSCODE Studio, marketplace for sustainable hihg-end fashion

I enjoy the tone of Pauliina’s writing! She creates high-quality content, is very available and listens to her clients’ expectations with a lot of attention.

Camille Burki

CEO & Founder, ESSSCODE Studio

PROJECT

Series of blog articles to establish the brand, engage with prospective clients and improve website traffic

CLIENT

Hobal Luxury Collection, Worldwide boutique hotel group

Blog posts have increased the website traffic by 30-42 percent. Pauliina’s  style adapts graciously to our brand and her articles engage with our audience.

Willy Hobal

CEO & Founder, Hobal Luxury Collection

PROJECT

A weekly blog article to improve website traffic & improve conversion

CLIENT

Surveyeah, global consumer survey and marketing research platform

“Thanks to consistent blog content, we have 52 percent more unique website visitors and the page views have grown by 250 percent. Visitors spend more time on the site than before, the conversion rate is up and the bounce rate down.”

Nicolò Fisogni

CEO & Founder, Surveyeah

PROJECT

Website copywriting for a new online business, to support sales and educat audience on the topc of gut health

CLIENT

ZeeKitchen, online food store selling healthy and organic food

PROJECT

Series of blog articles to improve engagement and highlight the accomplisments of the community members

CLIENT

Impact Hub Geneva, innovation hub and co-working space for mission-driven small businesses

Wonderful copywriter

“I’ve been really impressed by Pauliina’s work as a copywriter. She not only produces excellent content (articles and social media posts) with a strategic focus, but also knows how to adopt a relevant style and build in natural links to a clear call to action – which is not easy to do.”

Melitta Campbell

Business coach for female entrepreneurs

High quality, quickly

“Pauliina is committed and punctual. She delivers high quality fast, which is a big benefit for fast-moving clients. I recommend her to anyone who needs a reliable content creator.”

Biliana Vassileva

Founder, Swiss Failure+ Akademy

What would these results mean for your business?

Skyrocket your success with quality copywriting.

testimonials – communication strategy

PROJECT

Establish a communication strategy that supports lead generations and grows the audience, all while remaining manageable for a small team

CLIENT

TS Home Decor, a sustainable home decoration and furtunite company

what client says

 

I was struggling to address my dream audience and instead I was trying to please everyone. Jumping from one project to another without getting results!

Pauliina helped me clarify my communication and find my unique voice. Now I know  what to do, where, when and how to express my brand through content. Thanks to consistent content creation, Mmy Instagram and Pinterest accounts have grown!

Titi Usan

CEO & Founder, TS Home Decor

PROJECT

Create a content strategy and a concrete content plan which supports business goals

CLIENT

RyllaYoga, a yoga and mindfulness studio

What client says

 

Social media always felt like a huge set of massive swimming pools and I didn’t know how to swim! Working with Pauliina has given me the tools I need not only to dip my toes in, but to swim with ease and grace. I needed confidence and that’s what I got. Thank you Pauliina!

Rylla Resler

Founder & Yoga Instructor, Rylla Yoga

PROJECT

Establish a communication and PR strategy to strengthen the professional brand and thought-leadership, reach new audeinces and convert them into clients

CLIENT

Uncover, branding consultancy that drives changes

What client says

 

“Working with Pauliina has been instrumental for gaining focus and momentum to my content creation – two things that are vital when you are in charge of your own PR and Communications activities.

Pauliina helped me structure a realistic PR plan, create a framework to get me started (and sometimes unstuck).

As a result, my contents get done, I’ve increased my visibility in front of new audiences, had new leads coming in – and old leads converting!

Bel Lavratti

Brand Strategist & Founder, Uncover

“Pauliina was of great help with communication, when I launched my natural cosmetics company &TheGreen. I was a little over the place, but Pauliina helped me focus on one channel and came up with good ideas for newsletter content. See also helped me revise my existing website content and email campaigns. I really recommend working with her!”

Aurélia Tacchini

Founder & CEO, &TheGreen

“Pauliina helped me rework my LinkedIn landing page and increase activity on my profile. We created a strategic communications plan that I now renew weekly and follow as closely as I can. I am happy to recommend Pauliina Rasi to anyone who needs a stronger and greater presence online. Pauliina is an experienced strategic communicator and journalist coupled with her expertise at handling digital platforms. Pauliina is reliable, constructive, professional and friendly and is always willing to help her clients achieve their communication objectives.”

Tony Williams

Founder & CEO, TWC Pharma Consulting

does your business need clarity?

portfolio – journalism & media

PROJECT

Magazine article about the differences in early-stage education systems between Finland and Switzerland

CLIENT

Sanoma Media, one of the biggest magazine publishing house in Finland

“Pauliina is a reliable writer, who interviews experts with precision and expresses herself clearly even on complicated topics. She creates easily comprehensible texts, always having the reader at the center.”

Sanna Huolman

Producer, Sanoma Media Finland

PROJECT

Create an actionable PR and media strategy for a early-stage start-up to improve visibility and gain media attention

CLIENT

Green Planet Astronauts, a vegan-based baby food innovator

 

“As a start-up with a small team, we are aiming to get more visibility in media – but also need to manage a lot of other priorities. Thanks to working with Pauliina, we were able to establish a clear and actionable plan and priorities for different projects.”

Emmi Jalkanen

Producer, Green Planet Astronauts

PROJECT

Series of travel articles targeted to quality conscious travelers and offering information and experiences for all travel-enthusiasts

CLIENT

Taloustaito, Finnish finance and lifestyle online magazine

PROJECT

Press release to announce the call for projects to find and attract the best cancidated for a new round of start-up accelerator

CLIENT

Accelerate2030, start-up accelerator program for companies aiming to reach the UN Sustainable Development Goals

PROJECT

Special article presenting and comparing different systems in oral health care in different European countries

CLIENT

Finnish Dental Association, association of oral health care professionals in Finland

Great fit for client magazines

“Pauliina understands how to combine quality journalism into the special requirements of customer magazines. Collaboration with her is always effortless: deadlines are met, the results are of high quality and it is just impossible not to get along with her!”

Anna Jalkanen

Producer, Aller Ideas

Finds the right words

In a short period of time, Pauliina has proven to be an important asset to my team. She is a smart and versatile content producer, capable of understanding varying needs of different companies and adapting her style accordingly. In today’s digital business environment it’s definitely not easy to find the right words in order to enhance the business of a client. Pauliina can do this in a reliable and fully professional manner.”

Aino Pajukangas

CEO, Communications Agency Aivela

What would it mean for your business, if you got noticed by your dream audience?

I can help you take your next step.

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