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portfolio – Blogs & websites
Blog article to build brand awareness and improve conversion
ESSCODE Studio, marketplace for sustainable high-end fashion
I enjoy the tone of Pauliina’s writing! She creates high-quality content, is always available and listens to her clients’ expectations with a lot of attentiveness.
Series of blog articles to establish the brand, engage with prospective clients and improve website traffic
Hobal Luxury Collection, Worldwide boutique hotel group
Blog posts have increased the website traffic by 30-42%. Pauliina’s style adapts graciously to our brand and her articles engage with our audience.
A weekly blog article to improve website traffic & improve conversion
Surveyeah, global consumer survey and marketing research platform
“Thanks to consistent blog content, we have 52% more unique website visitors and the page views have grown by 250%. Visitors spend more time on the site than before, the conversion rate is up and the bounce rate is down.”
Website copywriting for a new online business, to support sales and educate the audience on the topic of gut health
ZeeKitchen, online food store selling healthy and organic food
Series of blog articles to improve engagement and highlight the accomplishments of the community members
Impact Hub Geneva, innovation hub and co-working space for mission-driven small businesses
“I’ve been really impressed by Pauliina’s work as a copywriter. She not only produces excellent content (articles and social media posts) with a strategic focus, but also knows how to adopt a relevant style and build in natural links to a clear call-to-action – which is not easy to do.”
High quality, quickly
“Pauliina is committed and punctual. She delivers high-quality content fast, which is a big benefit for fast-moving clients. I recommend her to anyone who needs a reliable content creator.”
What would these results mean for your business?
Skyrocket your success with quality copywriting.
testimonials – communication strategy
Establish a communication strategy that supports lead generation and grows the audience, all while remaining manageable for a small team
TS Home Decor, a sustainable home decoration and furniture company
what THE client says
I was struggling to address my dream audience and instead I was trying to please everyone. Jumping from one project to another without getting results!
Pauliina helped me clarify my communication and find my unique voice. Now I know what to do, where, when and how to express my brand through content. Thanks to consistent content creation, my Instagram and Pinterest accounts have grown!
Create a content strategy and a concrete content plan which supports business goals
RyllaYoga, a yoga and mindfulness studio
What THE client says
Social media always felt like a huge set of massive swimming pools – and I didn’t know how to swim! Working with Pauliina has given me the tools I need not only to dip my toes in, but to swim with ease and grace. I needed confidence and that’s what I got. Thank you Pauliina!
Establish a communication and PR strategy to strengthen the professional brand and thought-leadership, reach new audiences and convert them into clients
Uncover, branding consultancy that drives change
What THE client says
“Working with Pauliina has been instrumental for gaining focus and momentum with my content creation – two things that are vital when you are in charge of your own PR and Communication activities.
Pauliina helped me to structure a realistic PR plan and create a framework to get me started (and sometimes unstuck).
As a result, my content gets done, I’ve increased my visibility in front of new audiences and had new leads coming in – and old leads are converting!“
“Pauliina was of great help with communication when I launched my natural cosmetics company &TheGreen. I was a little all over the place, but Pauliina helped me focus on one channel and came up with good ideas for newsletter content. She also helped me revise my existing website content and email campaigns. I really recommend working with her!”
“Pauliina helped me rework my LinkedIn landing page and increase activity on my profile. We created a strategic communications plan that I now renew weekly and follow as closely as I can. I am happy to recommend Pauliina to anyone who needs a stronger, greater presence online.
Pauliina is an experienced strategic communicator and journalist. Coupled with her expertise at handling digital platforms, Pauliina is reliable, constructive, professional and friendly and is always willing to help her clients achieve their communication objectives.”
does your business need clarity?
portfolio – journalism & media
Magazine article about the differences in early-stage education systems between Finland and Switzerland
Sanoma Media, one of the biggest magazine publishing houses in Finland
“Pauliina is a reliable writer who interviews experts with precision and expresses herself clearly even on complicated topics. She easily creates comprehensible texts, always having the reader at the centre.”
Create an actionable PR and media strategy for an early-stage start-up to improve visibility and gain media attention
Green Planet Astronauts, a vegan-based baby food innovator
“As a start-up with a small team, we are aiming to get more visibility in the media, but also need to manage a lot of other priorities. Thanks to working with Pauliina, we were able to establish a clear and actionable plan and priorities for different projects.”
Series of travel articles targeted to quality conscious travellers and offering information and experiences for all travel-enthusiasts
Taloustaito, Finnish finance and lifestyle online magazine
Press release to announce the call for projects to find and attract the best cancidates for a new round of start-up accelerator
Accelerate2030, start-up accelerator program for companies aiming to reach the UN Sustainable Development Goals
Special article presenting and comparing different systems in oral health care in different European countries
Finnish Dental Association, association of oral health care professionals in Finland
Great fit for client magazines
“Pauliina understands how to combine quality journalism with the special requirements of customer magazines. Collaboration with her is always effortless: deadlines are met, the results are of high quality and it is just impossible not to get along with her!”
Finds the right words
“Pauliina is a smart and versatile content producer, capable of understanding the varying needs of different companies and adapting her style accordingly. In today’s digital business environment, it’s definitely not easy to find the right words to enhance a client’s business. Pauliina can do this in a reliable and fully professional manner.”
What would it mean for your business if you were noticed by your dream audience?
I can help you take your next step.