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Writing a brilliant post once is lucky. Writing one every week is hard work. This is how professionals tackle the challenge.

How is your content creation going? Which tips are working and which ones would you like to flush down the toilet? I would love to know (especially the down-the-toilet ones!)

You’ve probably already figured out that content creation is not always sipping matcha latte on a sunny terrace and typing away. Sometimes you just can’t get started. Or everything that comes out just sucks. Or life gets in the way and suddenly it’s been three weeks since your last blog post. Oops.

Consistency is hard. Anyone can write one good text once in their life, the hard part starts when you need to do it monthly, weekly or daily. During my years in editorial offices and communications teams, I’ve seen countless professionals struggle with this too, so don’t beat yourself up if you find it hard to give birth to a brand new piece of content every week.

Thanks to those years, I’ve been able to develop tools and tactics that get me up and running even on the days when writing is hard. Here are my top 4:

  1. Inspiration rarely strikes when it’s most needed. Instead of idly waiting, you can help it strike by brainstorming and ideating regularly. It improves your odds to come up with the most brilliant idea.
  2. Think of your content in series. Become a Word Wizard is one example: sometimes it’s easier for me to come up with ideas when I think about a certain context. 
  3. Use an editorial calendar. You really, really need one.
  4. Aim to always have content in stock. If you have to put something together at 10 p.m. the day before publishing, you might not be at your best. At least I’m not.

And as a reminder, here are the previous parts of the Word Wizard series: